Many businesses today have expanded and are continuing to expand in the global arena in search of higher profits and market share. Their success depends on a large extent on their ability to apply business concepts in foreign markets. Given this trend, there has been a big demand for people who are able to apply business principles in an international setting.
Typical Course Outline
·The theory of comparative v/s competitive advantage
·Introduction to international marketing and the key challenges of conducting businesses in overseas markets.
·Strategic analysis of international marketing environment including macro factors and competitive forces.
·Strategic decisions in international marketing including the selection of foreign country/market to enter and choice of market entry modes.
·Managing the implementation of the marketing mix in international markets:
-international product management
-pricing for international markets
-international marketing communications
-international distribution and logistics
Objective of the course
Understand the global marketing mix and be able to analyze thevarious components that comprise this mix.
Make recommendations on pursuit of various global marketing strategies.
Analyze several techniques for targeting global markets and increased market share.
Examine the financial environment and understand the role of the International Monetary Fund, World Bank and purchase power parity.
Analyze global marketing research data and formulate recommendations for making global decisions.
Appreciate the political and legal environments that global companies must understand and comply with to operate globally.
Explore the global sourcing and pricing strategies to be competitive.
Analyze global distribution and logistics problems and situations that confront international organizations
